Not happy with local producers and the prospect of opening plants manufacture of paint products on the territory of Ukraine by large foreign producers. The price for the products of the latter may be much lower than domestic ones. In addition, now the domestic producers have to work in closer competition, which dictates the rules of the game on the market. We have to find new ways to attract consumers to their brand of products. Most market operators we interviewed prefer advertising in the media. CONSUMERS Domestic manufacturers conventionally divided consumer paint products in several categories. The first is the large construction companies engaged in construction of housing, administrative and residential buildings. Depending on the object become expensive or cheap, both domestic and imported large paint products parties.
This group of consumers is about 30% of the total consumption of paints. Another category - maintenance and construction crews performing repair varying degrees of complexity consume about 20% of production. Most Active use of expensive imported paint, but also for the 'quick' repair - the cheapest domestic production. The third group of consumers experts attribute of individuals, who buy about 15% of paint and repair work household needs. Mostly use cheap paint both domestic and imported.
Along with the main consumer of today coatings - construction industry - each year more loudly declares itself as a consumer paint engineering, industrial sector. Experts estimate the need for Ukraine in paints from 100 tons to 250 tons per year, of which the capital requirement of more than 5 tons per year. Note BUILDER Success color to 90% depending on the quality of preparation of the surface. Most of the material requires pre-treatment primer compositions are 2-3 times lengthening the life of paint. Plaster, which is not 'survived' at least 2 or 3 months (not passed carbonization) can be painted only lime wash or use a very expensive polyurethane impregnation.
This group of consumers is about 30% of the total consumption of paints. Another category - maintenance and construction crews performing repair varying degrees of complexity consume about 20% of production. Most Active use of expensive imported paint, but also for the 'quick' repair - the cheapest domestic production. The third group of consumers experts attribute of individuals, who buy about 15% of paint and repair work household needs. Mostly use cheap paint both domestic and imported.
Along with the main consumer of today coatings - construction industry - each year more loudly declares itself as a consumer paint engineering, industrial sector. Experts estimate the need for Ukraine in paints from 100 tons to 250 tons per year, of which the capital requirement of more than 5 tons per year. Note BUILDER Success color to 90% depending on the quality of preparation of the surface. Most of the material requires pre-treatment primer compositions are 2-3 times lengthening the life of paint. Plaster, which is not 'survived' at least 2 or 3 months (not passed carbonization) can be painted only lime wash or use a very expensive polyurethane impregnation.
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